city, for better or worse, is known for. instead of ignoring that segment of town -- because you do not typically think of it as a tourist destination -- we wanted to see what were the strengths that it could bring as a tourism opportunity? our guide has now made enough money to buy a cell phone so that he can operate more of these tours, and it has spread to personalities such as the author, who recommended it to all of his friends, and the deputy mayor of atlanta who came on the tour to inform his homeless policy in atlanta. we really see the reach of this, not only taking people into other underserved communities, but really redefining what tourism is. it is such a huge moneymaker for the city, but also, we are now attracting locals and other people who would not necessarily think to go on a tour or to pay for an experienced to now pay for them.